Welcome car-free visitors
Cut carbon and widen access
More visitors
Welcome the one in four
without a car
Less carbon
Help cut the biggest cause
of CO2 emissions
Good company
Join top attractions gaining
the Good Journey Mark
5 reasons to join us
- attract new visitors – 24% of households don’t own a car
- cut your carbon footprint – typically over 50% is from cars
- increase income – car-free visitors spend around 20% more
- reduce car-park congestion
- meet your sustainability goals
Membership benefits
- easy directions for car-free visitors
- door-to-door journey planner
- display the Good Journey Mark
- health-check of your travel info
- help to increase car-free visitors
- promotion in our marketing
- expert advice on green travel
Blenheim Palace gained 25,000 car-free visitors in just two years.
Good Journey helps thousands of people to reach Blenheim by train, bus and bike every year – helping us to reduce our carbon footprint and safeguard our future.
Dominic Hare, CEO BlenheimWe’re delighted to work with Good Journey at all of our gardens
RHS GardensThe journey planner is brilliant and easy to follow
National Trust TyntesfieldOur car-free offer has increased visitors to us and other local businesses
Heights of AbrahamYour subscription
Good Journey is a nonprofit. Your subscription helps us to champion car-free travel.
We’ve kept our costs as low as possible – starting at just £75 for the smallest attractions. 20% discount if you join for two years*
| Annual visitors | Subscription |
| < 10,000 | £75 (£120 for 2 years)* |
| 10,000 – 20,000 | £150 (£240 for 2 years) |
| 20,000 – 100,000 | £250 (£400 for 2 years) |
| 100,000 – 500,000 | £350 (£560 for 2 years) |
| 500,000 + | £450 (£720 for 2 years) |
Discounts available for multi-site attractions, please get in touch.
We also partner with organisations like National Trust and RHS and destinations like Norfolk, Suffolk and Kent, in greening visitor travel – see our Consultancy and Partnerships page.
Join Us
We would like to join Good Journey and commit to:- Offering a car-free reward to our visitors
- Linking to our page on Good Journey
- Displaying the Good Journey Mark
- Improving and promoting car-free travel