Welcome car-free visitors

Cut carbon and widen access

More visitors

Welcome the one in four
without a car

Less carbon

Help cut the biggest cause
of CO2 emissions

Good company

Join top attractions gaining
the Good Journey Mark

5 reasons to join us

  1. attract new visitors – 24% of households don’t own a car
  2. cut your carbon footprint – typically over 50% is from cars
  3. increase income – car-free visitors spend around 20% more
  4. reduce car-park congestion
  5. meet your sustainability goals

Membership benefits

  • easy directions for car-free visitors
  • door-to-door journey planner
  • display the Good Journey Mark
  • health-check of your travel info
  • help to increase car-free visitors
  • promotion in our marketing
  • expert advice on green travel

Blenheim Palace gained 25,000 car-free visitors in just two years.

Good Journey helps thousands of people to reach Blenheim by train, bus and bike every year – helping us to reduce our carbon footprint and safeguard our future.

Dominic Hare, CEO Blenheim

We’re delighted to work with Good Journey at all of our gardens

RHS Gardens

The journey planner is brilliant and easy to follow

National Trust Tyntesfield

Our car-free offer has increased visitors to us and other local businesses

Heights of Abraham

Your subscription

Good Journey is a nonprofit. Your subscription helps us to champion car-free travel.

We’ve kept our costs as low as possible – starting at just £75 for the smallest attractions. 20% discount if you join for two years. Discounts available for multi-site attractions – get in touch.

We also partner with organisations like National Trust and The RHS, and destinations like Norfolk, Suffolk and Kent – find out more.

Annual visitors Subscription
< 10,000 £75 (£120 for 2 years)
10,000 – 20,000 £150 (£240 for 2 years)
20,000 – 100,000 £250 (£400 for 2 years)
100,000 – 500,000 £350 (£560 for 2 years)
500,000 + £450 (£720 for 2 years)

VAT (20%) will be added to all the above prices.

Join Us

We would like to join Good Journey and commit to:
  1. Offering a car-free reward to our visitors
  2. Linking to our page on Good Journey
  3. Displaying the Good Journey Mark
  4. Improving and promoting car-free travel