Tips for providing car-free travel information

5 simple tips to provide useful, inspiring car-free travel information online

Follow this checklist of steps to increase the number of car-free visitors to your site – and make the most of your Good Journey membership.

1. Add your Good Journey page LINK to your ‘Getting here / Find us’ page

Link with our standard text on your directions page:

‘We hold the Good Journey Mark for welcoming car-free visitors. Travel a greener way and enjoy [insert your appealing car-free incentive]. Plan your journey by train, bus, bike or foot at Good Journey [link to your Good Journey page].’

2. Make the link PROMINENT and eye-catching

Position the text at the top of the directions page.

Make it the first thing people see on the page. Putting Good Journey information before car directions makes it stand out. Similarly, people are more likely to select sustainable items from a menu when they are ‘nudged’ at the top. Not everyone reads the whole page, so they need to see the information quickly. Not everyone knows it is possible to travel car-free, so they may be pleased to find out.

These attraction websites draw attention to their car-free travel offer with text boxes and fonts: Blenheim Palace, Marina Theatre, Colchester Castle.

These attraction websites use photos to make green transport and cycling attractive: e-Bike Holiday, Richardsons, Castle Drogo.

3. Add our LOGO to your website

Add your award logo: The Good Journey Mark.

Members can use this across your website and communications. The logo is for members only.

4. Highlight green travel across your website

Add green travel messaging across your website, in case people don’t look at your directions page:

on the homepage with an image
in the footer (add the member’s Good Journey Mark logo)
as part of booking, discount information and cafe/shop
on sustainability pages
in blogs or podcasts.

Dispersing the information inspires more people to consider green travel options and shows your commitment to sustainability.

5. Shout about green travel on your communication channels

Feature green travel wherever you can, such as:

in your email signature
in your social media bio links or ‘About’ section
in social media posts, tagging @GoodJourneyUK
in other listings and press
Don’t forget to look for opportunities to do this offline around your site and in print publications (leaflets and posters) too!

6 Use POSITIVE wording

Check out these examples from our members

Want to see these tips in action? Here are some good examples of car-free messaging from other Good Journey members‘ websites. Each added their own enticing language to describe car-free travel, such as: easy, scenic, fun, ride, stroll. It is OK to say car-free travel is green!

Blenheim Palace displays the Good Journey Mark and immediately lets visitors know they can ‘save carbon emissions and money‘ when they ‘travel the green way’. The 20% discount features prominently on their Getting Here and special Green Travel pages. It is no coinsidence that this is our most popular page!
RHS Garden Bridgewater says that visitors who ‘make the journey part of your day out‘ save 30% and benefit from a ‘hassle-free‘ journey plan. The discount offer is displayed on the Getting Here and Plan Your Visit pages.

HES Craigmillar Castle website reassures people that it’s ‘easily accessible‘ to ‘travel the green way’. Car-free visitors save 25%, which is mentioned in the information on Getting Here, Prices and Plan Your Visit, along with the Good Journey Mark.
Norwich Cathedral partnered with Norfolk Good Journey County to encourage people to ‘leave the car at home and explore the county on foot, by bike or using public transport.’

National Trust properties use fonts and page organisation, plus nice phrases like ‘Enjoy the views, fresh air and adventure and help cut carbon and traffic’ and ‘help us preserve this amazing place’ and ‘as a thankyou‘.

Join Good Journey

Join our growing network of UK visitor attractions that welcome car-free visitors. We’ll help you cut carbon, boost sustainability and open up your site to the 22% of UK households that don’t own a car. Members also get a listings page and live journey planner on our website.