
Norfolk – Good Journey County
Welcome to Norfolk, the UK’s first Good Journey County…
Famously flat Norfolk makes the ideal county for exploring by bike and foot. The coast path even has handy finger posts pointing to Coasthopper bus stops along the way. Walkers can enjoy £2 bus fares, a linear stroll, and a pint at the end, with no need to worry about driving.
Enjoy discounts and rewards at attractions across Norfolk from a fishing museum to an epic coastal estate. You’ll also find car-free adventures all over the county, from Guardian travel journalist Phoebe Taplin, taking you to places cars can’t go.
Thanks to an exciting partnership with Norfolk County Council, we’re delighted to be able to bring you these new attractions and adventures all over Norfolk.
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Norfolk attractions
You’ll be welcomed with discount entry, free drinks and other rewards when you arrive car-free at many of Norfolk’s favourite attractions. You can search our map to find all the attractions, but here’s a few to give you a taste…
Holkham (30% off) – coastal estate with climbing ropes, tractor rides, boating and views
True’s Yard (50% off) – museum, cottages, boat celebrating the lives of the fisherfolk
Pensthorpe (£4 off) – reserve with wildlife encounters, gardens, sculptures, and playgrounds
Blickling Estate (50% off) – National Trust house with gardens, woodlands, lake to explore
Richardson’s Day Boat Hire (5% off) – daytrips self-navigating the Norfolk waterways
Cromer Pier (20% off) – historic pier with seaside variety shows, food and crab catching
For more great attractions and discounts search our map.
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Norfolk adventures
We’ve travelled all over Norfolk to seek out hidden gems away from the car parks and crowds. Cruise the broads by train or discover the coast path on the coasthopper bus. Once you break out of the car, you’ll experience more of the sights, sounds and scents of the real Norfolk. You’ll find more car-free adventures on our map, but here a few of the latest…
Wildlife without a car – Autumn and winter are a time for wildlife spectacles in Norfolk, from baby seals to rare migrating birds
Christmas in Norfolk – enjoy festive events, sights and tastes – and perhaps a glass of mulled wine – without having to drive
West Norfolk – get off the beaten track to discover the rich heritage and wildlife of King’s Lynn and West Norfolk
Norfolk Coast Path – discover the varied landscapes of the Norfolk coast by footpath and scenic bus route
Wymondham – explore this lovely abbey town by train, bus and foot, or on a Beryl Bike from Norwich
Vinyards & Breweries – enjoy the sights and tastes of Norfolk vineyards, without worrying about driving home
For more car-free adventures and attractions in Norfolk search our map.
For help planning car-free trips in Norfolk visit the Travel Norfolk website.