Norfolk – Good Journey County

Welcome to Norfolk, the UK’s first Good Journey County…

Famously flat Norfolk makes the ideal county for exploring by bike and foot. The coast path even has handy finger posts pointing to Coasthopper bus stops along the way. Walkers can enjoy £2 bus fares, a linear stroll, and a pint at the end, with no need to worry about driving.

Enjoy discounts and rewards at attractions across Norfolk from a fishing museum to an epic coastal estate. You’ll also find car-free adventures all over the county, from Guardian travel journalist Phoebe Taplin, taking you to places cars can’t go.

Thanks to an exciting partnership with Norfolk County Council, we’re delighted to be able to bring you these new attractions and adventures all over Norfolk.