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Job Description

Communications & Marketing Lead (20 hours)

Would you like to help to cut car traffic and widen access to leisure for all? Are you a great communicator, with a track record of boosting website traffic, social engagement and profile for small businesses or organisations? Are you looking for a varied and challenging role, working from home?

We are looking for an experienced communications professional, who is used to working independently – across a wide range of communications and marketing tasks. You will have at least 5 years employed communications/marketing experience.

Would you like to be doing meaningful work, working flexibly from home, as part of a small friendly team? If so, we’d love to hear from you…

about good journey

Good Journey are the UK experts in car-free leisure travel. We help more people to enjoy days out by train, bus, bike and foot. And we help organisations like the National Trust, English Heritage and RHS Gardens to improve green travel options. Our website goodjourney.org.uk features over 600 attractions and itineraries for car-free day out.

Good Journey is an independent nonprofit company, working to promote greener, healthier, more inclusive leisure travel in the UK.

your role

To raise Good Journey’s profile and engagement with our member attractions, visitor organisations and the public – through increased web traffic, social media engagement and compelling communications and PR.

You’ll shape and deliver our communications strategy: to increase awareness of car-free leisure travel, inspire our member visitor attractions to promote car-free options and cement Good Journey as an expert voice in green travel.

key responsibilities

  • Managing our social media and increasing engagement
  • Increasing website traffic though SEO, backlinks and social media
  • Creating engaging content for website, newsletters, blogs, press releases
  • Delivering a communications plan for member attractions, B2B and the public
  • Contributing to the evolution of our website – to improve UX and inbound marketing
  • Creating engaging training resources, such as toolkits, ‘how to’ PDFs and videos
  • Producing media packs and content to support attractions/partners
  • Producing press releases, award entries and content for our partner Traveline
  • Collaborating on marketing campaigns with partners, such as destination organisations
  • other responsibilities
  • Working with our Development Lead to support and train our member attractions
  • Getting stuck into a variety of other tasks and challenges as part of a small friendly team

person spec

You will be a brilliant communicator, with a talent for writing engaging copy, quickly, accurately and in the right tone of voice. You will have a proven track record of enhancing websites and increasing website traffic. You’ll be a social media ninja, but a lot more too… you will be used to juggling a wide range of comms and PR activities. You will be enthusiastic, self-motivated and well organized, and ideally have:

Skills & Experience

  • At least 5 years employed communications experience
  • Excellent skills in writing pitch-perfect copy and content
  • Flare for writing catchy emails/newsletters that get great engagement
  • Success in growing social engagement – especially X, Facebook, Instagram, LinkedIn
  • Excellent at using planners and other tools to schedule marketing and social media
  • Experience of developing great websites (creative vision/UX, not coding)
  • Proven experience of growing website traffic and SEO
  • Confident with IT and good at picking up new software
  • Delivering effective PR and marketing activity at zero cost
  • Experience of social media/google advertising, desirable
  • Experience of WordPress and Google Analytics, desirable
  • Experience of producing and editing video content, desirable
  • Experience of producing press releases/packs and securing coverage, desirable

Approach

  • Highly self-motivated – able to work independently under your own initiative
  • Commitment to, or interest in, sustainable transport / tourism / green issues
  • Desire to be part of a small, friendly, energetic team – making positive change happen

contract & pay

The job involves working an average of 20 hours per week – which can be worked flexibly to suit your work-life balance. The salary is £17,200 (£32,250 FTE). 20 days annual leave. Contributory pension scheme. Initial contract is for one year, with likelihood of extension.

Location: Working from home anywhere in the UK (must be UK-based), with regular video meetings. Meetings in Frome (near Bath) once or twice a year.

Reporting to: Good Journey’s CEO.

how to apply

Please send us: a one-side covering letter, one/two-side CV and one-minute video.

Please send a one-minute video telling us why you think you’re the person for this job – just a simple video, talking straight to the camera, using a smartphone or webcam is perfect. If you’re video is larger than 20MB, please send via www.wetransfer.com

Please include your first name and surname in all three file names, like this:
firstname-surname-letter / firstname-surname-cv / firstname-surname-video

Please send your letter, CV and video, by 5pm on Monday 1st April, to hello@goodjourney.org.uk

Interviews will be by videocall on Tuesday 9th April.

Any questions? Just get in touch: hello@goodjourney.org.uk